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September 18 2017

Operation HOPE Founder John Hope Bryant shares rules for personal economic liberation in new book, “The Memo”

The bestselling author and prominent entrepreneur and thought leader on financial inclusion and economic empowerment, addresses the supermajority of people around the world who have never received “the memo” on free enterprise; those who were never told how this world actually works. How do you prosper? How do you excel?

ATLANTA – Sept. 18, 2017 – Global financial dignity and economic empowerment nonprofit Operation HOPE, Inc., announced today that its founder, chairman, and CEO, John Hope Bryant, has released a new book entitled, The Memo: Five Rules for Your Economic Liberation (Berrett-Koehler, 2017).

Widely recommended, the book outlines the rules that lay the foundation for attaining financial freedom—from achieving basic financial literacy to investing in positive relationships and approaching wealth with a completely new attitude. It is a hard-hitting collection of financial advice and wisdom from one of America’s leading entrepreneurs who wants to restore readers’ “silver rights,” giving them the ability to succeed and prosper no matter what roadblocks society puts in their way.

“True power in this world comes from economic independence,” says Bryant, who served as an advisor to the last three sitting U.S. presidents and is responsible for financial literacy becoming the policy of the U.S. federal government. “The supermajority of people around the world who live in poverty – the invisible class – haven’t received “the memo.” Nor have the struggling middle class. This book is for all those that have too much month left at the end of their money.

Endorsed by Archbishop Emeritus Desmond Tutu, Quincy Jones, and Arianna Huffington, with a foreword by Jim Clifton, chairman and CEO of Gallup and author of “The Coming Jobs War,” the book illuminates the path toward liberation that is hiding in plain sight. Building on his personal experience of rising up from an economically disadvantaged environment and his role as the visionary behind the impact of the financial dignity work of Operation HOPE, Bryant affirms that we have more power than we realize, if only we can recognize and claim it. “We are our own capital; we are the CEOs of our own lives.”

In a provocative exploration, Bryant details the inseparable connection between “inner capital” (mindset, relationships, knowledge, and spirit) and “outer capital” (financial wealth and property)—asserting that if you have inner capital, you can never be truly poor, and conversely, if you lack inner capital, all the money in the world cannot set you free. He makes the bold and controversial claim: “Once you have satisfied your basic sustenance needs—food, water, health, and a roof over your head—poverty has more to do with your head than your wallet.”

The Memo: Five Rules for Your Economic Liberation is available for purchase on and through several local booksellers. For more information, visit, or contact Latoya McKnight at 404.941.2919.


About John Hope Bryant

Named 2016 Innovator of the Year” by American Banker magazine, John Hope Bryant is an American entrepreneur, author, philanthropist, and prominent thought leader on economic empowerment and financial dignity.  He is the founder, chairman, and chief executive officer of Operation HOPE, Inc.; chairman and chief executive officer of Bryant Group Ventures; and founder, chairman, and chief executive officer of The Promise Homes Company. He is the author of bestsellers, “How the Poor Can Save Capitalism: Rebuilding the Path to the Middle Class”, and “LOVE LEADERSHIP: The New Way to Lead in a Fear-Based World”. His latest book, “The Memo: Five Rules for Your Economic Liberation,” was just released.



About Operation HOPE

Since 1992, Operation HOPE has been moving America from civil rights to "silver rights" with the mission of making free enterprise and capitalism work for the underserved. Through its core programs, the nonprofit has provided financial dignity and economic empowerment to over 2.6 million individuals worldwide, and $2 billion in economic activity for the disenfranchised—turning check cashing customers into banking customers, renters into homeowners, small business dreamers into small business owners and minimum wage workers into living wage consumers.  Project 5117 is HOPE’s multi-year four-pronged approach to combating economic inequality that aims to improve financial literacy, increase business role models and business internships for youth, and stabilize the American dream by boosting credit scores. Operation HOPE recently received its third consecutive 4-star charity rating for fiscal management and commitment to transparency and accountability by the prestigious non-profit evaluator, Charity Navigator—further establishing it as a best-in-class organization. 

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