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January 27 2015

Operation HOPE Founder John Hope Bryant Kicks-off Second Leg of the 100-City Book Tour for Bestseller “How The Poor Can Save Capitalism”

ATLANTA –  January, 27, 2015 - Today, Operation HOPE a global financial empowerment nonprofit reported the kick-off for the second leg of the 100-Book City Tour for the award-winning bestseller How the Poor Can Save Capitalism: Rebuilding the Path to the Middle Class (Berrett-Kohler) . After a successful launch, author and social entrepreneur John Hope Bryant will continue discussions on how to become financially empowered and economically stable.

“The phenomenal success of the first leg of the 100-City Tour for How the Poor Can Save Capitalism has laid the foundation for an equally successful launch of the second half of the tour,” said Rod McGrew Branding, Marketing and Communications Global Chief for Operation HOPE . “Operation HOPE is pleased to announce that its Founder, Chairman and CEO John Hope Bryant will continue his successful 100-City Tour and share his message of financial inclusion with people and organizations throughout the country and around globe. The book is a blueprint for Operation HOPE’s plan to turn underserved communities into emerging markets.”

How the Poor Can Save Capitalism, redefines the very definitions of poverty and wealth themselves and seeks to deliver the memoand bring attention to issues of poverty, income inequality and race.

In 2014, the book was named by strategy+business.com and Essence Magazine as part of their Top 10 books for the year and named the financial and economics book of the year by 800CEOREAD.  It remains in the top 100 lists in the categories of poverty and social policy for Amazon, Barnes and Nobles and iBooks.   

Launched on June 2, 2014, the book immediately began receiving praise and accolades in the U.S. and abroad. The international publishing rights have been sold for printing in Greek, Korean, Portuguese and Arabic. How The Poor Can Save Capitalism is not only a bestseller, it is the only bestselling book on economics in the world by an author of African-American descent.

Sharing Operation HOPE’s passion to strengthen communities, Coca-Cola joined Operation HOPE, along with CBS Radio to host the “Atlanta Economic Empowerment Tour,” a series of discussion events, to help Atlanta residents learn the importance of fiancial literacy and empowerment.

The successful tour to date, includes 60 book signings in 35 cities and 5 countries, a series of book discussions.  

Founded in 1992 and headquartered in Los Angeles, Operation HOPE promotes financial dignity through the delivery of financial inclusion and education tools to underserved communities. Through its core divisions, the organization has provided youth and adult financial literacy, economic preparedness, digital empowerment, promoted home ownership, and assisted with foreclosure prevention to more than 2.2 million individuals, families, and small business owners. HOPE  iscurrently  focused on Project 5117, a multi-year initiative that will track and increase business role models for youth, boost credit scores for adults, and empower underserved communities. To learn how you can join Project 5117, go to www.operationhope.org.