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October 10 2014

Coca-Cola Joins with Operation HOPE to Create Thriving Communities

“Atlanta Economic Empowerment Tour” kicks off at the Commerce Club focused on financial literacy and empowerment

 Atlanta, GA – October 10, 2014 –  Operation HOPE and Coca Cola kicked off the “Atlanta Economic Empowerment Tour” Wednesday, October 8, at the Commerce Club – the first of a series of events, featuring Operation HOPE Founder and CEO John Hope Bryant and Coca-Cola Vice President of Global Community Affairs and Chair of the Coca-Cola Foundation Lisa M. Borders in a discussion about his new best-selling book How The Poor Can Save Capitalism.

Making a sound financial decision is a complex and intricate process, to make that path easier for Atlanta-area residents the Coca-Cola Company has teamed with Operation HOPE, a financial literacy and empowerment organization, for a new take on how to manage the finances, navigate the complexities of a mortgage, or where to get a job when no one is hiring.

The Atlanta Economic Empowerment Tour targets college students, women and senior executives, business owners and working professionals. The tour stresses the importance of financial literacy, improved individual credit scores, bettering the American economy and understanding how the free enterprise system functions.

“Coca-Cola shares Operation HOPE’s passion to strengthen communities,” said Borders during the event.  “The goal of this tour is to educate and engage business leaders, women, students and working professionals to become financially empowered and economically stable.”

John Hope Bryant will discuss how the underserved can, with the right tools, rebuild the middle class, and become a new generation of consumers, entrepreneurs and leaders. 

He also discusses The HOPE Plan, a comprehensive series of practical steps that can lead to the path of financial mobility, e.g., investing in small business development, financial literacy training and counseling, increasing inclusion in the banking system and improving credit scores.

Bryant, a successful self-made businessman, says business and political leaders have ignored the underserved, the one force that could truly re-energize the stalled American economy. “If we give poor communities the right tools, policies, and inspiration, they will lift themselves into the middle class and become a new generation of customers and entrepreneurs.”

About Operation HOPE

Operation HOPE is a global nonprofit organization dedicated to promoting financial literacy and dignity through various educational programs and initiatives. Since its founding in 1992, HOPE has served more than two million individuals and directed more than $1.5 billion in private capital to low-wealth communities. Follow the campaign on Twitter @operationhope or join the conversation on or #AEET.

About Coca-Cola

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle.  Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.  Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.  Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.  For more information, visit Coca-Cola Journey at, follow us on Twitter at , visit our blog, Coca-Cola Unbottled, at or find us on LinkedIn.