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September 25 2012

Operation HOPE, U.S. Bank and the Raiders Team-Up for Financial Dignity at Westlake Middle School

Superintendent Tony Smith, representatives from U.S. Bank and representatives from the Oakland Raiders join together, empowering Oakland Unified School District students with “the language of money”

Oakland – Financial dignity nonprofit Operation HOPE (HOPE) today announced U.S. Bank Volunteers and the Oakland Raiders join forces to teach HOPE’s award -winning curriculum Banking on Our Future to boost financial capability and instill good banking and savings habits to the students at Westlake Middle School. The program is all a part of a four-part series sponsored by U.S. Bank, and the Oakland Raiders, to benefit Oakland Unified School District students.

Students at Westlake started their day at an assembly where a panel of Oakland Raiders representatives -- QB Terrelle Pryor; Raiderettes Itza, Melissa, Tori and Michelle; Legend Sam Williams; Director of Player Engagement Lamonte Winston and Raiderette Director Jeanette Thompson, who also hosts “Behind the Shield” on -- shared the importance of financial dignity and staying in school. Following the assembly, students regrouped in their classrooms for a lesson in financial empowerment by US Bank volunteers and HOPE Corps volunteers.

“Banking on Our Future elevates the dignity, hope and economic self sufficiency of people in low wealth communities through financial literacy” said Kevin Fleming, First SVP, Director of Global Field Operations at Operation HOPE. “US Bank and the Oakland Raiders have teamed up with Operation HOPE as they believe the students of Oakland Unified School District can greatly benefit from the education that the BOOF curriculum teaches.”

At no cost to the school district, Banking on Our Future is an economic literacy initiative that teaches children the basics of managing their financial futures and surviving in a global economy. It is currently the only national urban platform for economic literacy in the country today, operating in 32 markets throughout the country and in South Africa. Using a growing network of more than 18,000 trained volunteers, the Banking on Our Future initiative teaches four core modules, and to date has educated nearly 700,000 youth about financial dignity which includes: the basics of banking; how to open and maintain a checking and savings account; the power of credit; and basic investments.

Established in 1992, after the worst urban riot in U.S. history, HOPE celebrates its 20th anniversary this year, continuing its “silver rights” mission to assist underserved communities through financial literacy programs that increase net worth and promotes financial dignity.  For more information, please visit or contact Emily Parris Imperiale by phone (510) 206-3023 or email