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May 18 2011

Operation HOPE Receives $100,000 Contribution from Toyota Motor Company

Partnership will continue to sponsor HOPE publications and inspirational Silver Rights Series

Los Angeles, CA – May 18, 2011— Operation HOPE, Inc. (HOPE) received a $100,000 commitment Toyota Motor Company in support of their Silver Rights Movement to empower and educate underserved communities in financial literacy. The financial donation will help fund the nonprofit’s messaging through video production and printed publications.  

“We are extremely grateful to have long-standing partners such as Toyota committed to helping us give all communities an understanding of how to manage and maintain their personal finances,” said HOPE President Bill Walbrecher. “Their support allows us to reach out to those families in need of our services.”

Since 2000, Toyota Motor Sales has sponsored the production and printing of HOPE pamphlets, been a Signature Sponsor of HOPE's newsletter “Empowering Communities” and supported the printing of Operation HOPE Founder, Chairman and CEO John Hope Bryant’s Silver Rights Series. Toyota has also been a partner with HOPE’s youth financial literacy program Banking on Our Future.

"Toyota believes in supporting all the communities where we do business,” said Michael Rouse, vice president, philanthropy and community affairs. Thanks to our partnership with Operation HOPE, we are able to help underserved communities understand the importance of financial literacy.”


About Operation HOPE, Inc.
Founded in 1992, social empowerment nonprofit Operation HOPE’s mission is to expand economic opportunity in under-resourced communities through financial literacy education. HOPE promotes "silver rights" – making free enterprise and capitalism relevant and effective for the underserved. Raising more than $500 million and directing and restructuring nearly $500 million more in mortgages and economic support from the private sector, for a total of approximately $1 billion dollars in economic activity, HOPE seeks dignity and empowerment for all. Follow Operation HOPE at,, and

About Toyota
Toyota Motor Sales, U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion.  Toyota directly employs more than 35,000 people in the U.S.  Since 1991, Toyota has donated more than $500 million to U.S. philanthropic organizations, with an emphasis in education, environment and safety.