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The 5MK Initiative

The FIVE MILLION KIDS Initiative (5MK) is a national crusade that focuses on creating a mainstream financial dignity movement in America by partnering with schools, banks, organizations and leaders across the country to bring financial literacy to FIVE MILLION KIDS. Led by co-chairs Ambassador Andrew Young, Civil Rights icon and senior adviser to Dr. Martin Luther King Jr., and music icon Quincy Jones, 5MK seeks to inspire families and get communities involved in the lives of our youth in a tangible way.

At its core, 5MK is a national campaign that rebrands education in the minds and hearts of young people. One of the key reasons children are dropping out of high school is because they don’t see or think education is relevant to their future. These children lack active and positive role models in their lives. Children need to see and interact with adults who serve as positive examples of what a child can become each and every day. When children do not have role models in their communities, overwhelmingly, they think success, in any form, is for someone else. It is time for children to see and experience a brighter future.

As part of Project 5117, 5MK takes a multi-pronged approach to end the soaring high school dropout rates that are crippling the low-wealth and underserved communities. Operation HOPE provides the curriculum that emphasizes the importance of education. 5MK provides education in entrepreneurship and teaches lessons in the language of money leading to an economically empowering future. This endeavor will lead a movement to “Make Smart Cool” by using financial literacy to show young people that school is relevant.

FIVE MILLION KIDS creates a platform for a new and dynamic conversation around financial literacy in America. It creates the opportunity for our business, government, community, and educational leaders to come together to devise and implement innovative solutions to increase the relevance of financial literacy in America and show the world the power of collective action.

To become involved with 5MK, we ask that you  make a pledge of action toward one or more of the following objectives: 

  • Empower 5,000,000 low-wealth youth through financial literacy education
  • Give kids the opportunity to start saving now by donating  $50,000 to open savings accounts for the kids involved in the program savings
  • Be one of the 250,000 volunteers needed to teach financial literacy in the classroom and community

Get involved. 

Make your pledge of action.

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