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October 03 2007

Operation HOPE and E*TRADE FINANCIAL Issue Economic Empowerment Challenge to Private Sector

HARLEM, N.Y.--October 3, 2007--Celebrating HOPE in Harlem at the official grand opening of the eighth Operation HOPE Banking Center, Operation HOPE and E*TRADE FINANCIAL Corporation today issued a challenge to corporate America to join their campaign to eradicate poverty by providing economic empowerment to low-income Americans. Using its five-year partnership of delivering measurable contributions to under-served communities as a model, Operation HOPE and E*TRADE aspire to recruit 1,000 of Americas leading private sector brands that will:

-- Educate 5 million children online and in the classroom on financial literacy

Operation HOPE is calling on corporate America to step up and help eradicate poverty in the United States, said HOPE Founder & CEO John Hope Bryant. Whether its Anacostia, Harlem or Los Angeles, our mission to eradicate poverty and make the free market system accessible has become a reality. 1,000 new low-income homeowners, 40,000 financially educated adults, and over 500,000 financial transactions completed prove you can do well by doing good.

  • Fulfilling the dream of homeownership for 750 Americans, approving $325 million in loans and provisioning $520,000 in matching grants for aspiring homeowners in inner city neighborhoods like Anacostia, Harlem and Los Angeles.
  • Delivering more than 2,800 employee volunteers to act as banker teachers in the Banking on our Future program to educate more than 250,000 kids in 715 school districts.
  • Assisting 133 families with rebuilding efforts through a $560,000 grant to bridge the homeowner insurance gaps through HOPE Coalition America.

For individuals or corporations interested in making a meaningful difference, giving a hand up to fellow citizens, contact Stacy Sanchez at (213) 891-2900.