January 27 2015
Qorvis MSLGROUP Joins Operation HOPE as Media Partner for Historic 2015 HOPE Global Forum in Atlanta
Leading Washington, D.C.-based public affairs firm directs media relations for international financial literacy forum in Atlanta; relationship dates back over a decade
Washington, D.C. – January 27, 2015 - Operation HOPE, the leading global financial dignity non-profit, partnered with Qorvis MSLGROUP, a public affairs powerhouse based in Washington, D.C., for the HOPE Global Forum held at the Omni Hotel in downtown Atlanta, Ga. from January 15-17, 2015. Qorvis MSLGROUP directed media relations and outreach for the HOPE Global Forum, Operation HOPE’s annual meeting, for the third consecutive year.
The HOPE Global Forum convened leaders from community, government, entertainment and the private sector to outline a vision for the modern global economy – a vision that includes all people and the poor, underserved and teetering middle class are seen as untapped assets for economic growth, entrepreneurship and job creation. The theme of this year’s Forum was "Reimagining the Global Economy: Expanding Free Enterprise for All."
“Qorvis MSLGROUP has been a trusted partner for a decade on a number of Operation HOPE projects, geared towards empowering underserved communities, and we truly value their support and partnership,” said Rod McGrew, Global Chief of Branding, Marketing and Communications for Operation HOPE. “This year’s 2015 HOPE Global Forum was our biggest event yet and our Qorvis MSLGROUP partners were invaluable members of the team, driving a record number of media attendees and interest in the event.”
“We have had the pleasure to work on multiple projects and initiatives over the years, but few have been as fulfilling as our work with Operation HOPE,” said Michael J. Petruzzello, managing director, Qorvis MSLGROUP. “Operation HOPE does tremendous work in communities across the country and is touching every corner of the globe with their message of financial inclusion and education. We are honored to be associated with Operation HOPE and their mission, and we look forward to continuing our decade-long partnership.”
This year’s HOPE Global Forum featured special keynote addresses from William J. (Bill) Clinton, the 42nd President of the United States of America, and Julian Castro, U.S. Housing and Urban Development (HUD) Secretary.
In addition, MSNBC served as the official media sponsor of the Forum. Several MSNBC journalists traveled to Atlanta to cover the event. MSNBC’s “Ronan Farrow Daily” broadcast live from the forum on Friday, January 16 at 1 P.M. ET and MSNBC reporter Trymaine Lee reported live from the Forum throughout the three-day event. The events were streamed by msnbc.com live on shift.msnbc.com.
To learn more about the 2015 HOPE Global Forum, please visit: www.HopeGlobalForum.org. To learn more about Qorvis MSLGROUP, please visit: www.qorvismsl.com.
About Operation HOPE
Since 1992, Operation HOPE has been providing financial dignity and economic empowerment to over 2.2 million individuals worldwide. Through its work, HOPE turns check cashing customers into banking customers, renters into homeowners, small business dreamers into small business owners and minimum wage workers into living wage consumers. For additional information about Operation HOPE, go to www.operationhope.org.
About Qorvis MSLGROUP
Qorvis MSLGROUP, represents the best of big and small—the reach and resources of a large agency and the quality client service of a boutique firm. Qorvis MSLGROUP is a full-service public relations and public affairs agency, specializing in international, health care and health advocacy, defense and technology, association and non-profits, and consumer clients. Founded in 2014, when MSLGROUP, a Publicis Groupe company, acquired Qorvis Communications, Qorvis MSLGROUP has a team of more than 85 professionals that build efficient, effective communication strategies for clients using an integrated, campaign approach. To learn more about Qorvis MSLGROUP’s diverse offerings, visit www.qorvismsl.com.
MSLGROUP is Publicis Groupe’s strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,500 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in Europe, fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution. www.mslgroup.com
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s leading communications groups. We offer the full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia) and healthcare communications, with Publicis Healthcare Communications Group (PHCG). Present in 108 countries, the Groupe employs 60,000 professionals. http://www.publicisgroupe.com