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July 17 2014

Fifth Third Bank Brings “HOPE Inside” to Detroit

LOS ANGELES – July 17, 2014 – Operation HOPE announced today that Fifth Third Bank will open a HOPE Inside office in its Northwest Activity Center Branch, a busy community site which is visited by more than 100,000 Detroit residents each year. The 150-year old banking leader is the latest to join Project 5117, an initiative to empower the underserved.   

HOPE Inside offices provide financial literacy counselors to deliver workshops and one-on-one client support at branch locations. The program is designed to teach the community and bank customers about building personal wealth and assets through programs such as, Credit Management, Homeownership Program and Small Business Development. HOPE Inside features a dedicated certified counselor who provides and coordinates a selected range of empowerment programs. All services are offered free of charge and available to the general public.

As supported by a national alliance with the U.S. Consumer Financial Protection Bureau (CFPB), and with the ongoing support of the American Bankers Association, the FDIC, Financial Services Roundtable, US Small Business Administration and the Mortgage Bankers Association, Project 5117 picks up where Dr. Martin Luther King Jr left off, more than 50 years ago. Led by co-chairs Dr. Bernice King, Ambassador Andrew Young and John Hope Bryant, the initiative seeks to make a measurable difference in youth and adult financial empowerment nationwide. By year 2020, Project 5117 plans to move credit scores in underserved communities above 700 through training offered at HOPE Inside locations, and encourage youth entrepreneurship in schools through a comprehensive training course, HOPE Business In A Box.

Since 1992, Operation HOPE has been moving America from Civil Rights to Silver Rights by providing financial and economic empowerment tools and services, earning it the distinction as the nonprofit private banker for the working poor. 

About Operation HOPE

For more than 22 years,, HOPE, a global nonprofit focused on financial dignity, has empowered more than 2 million individuals and directed more than $1.5 billion in private capital to America's low-wealth communities. It has recruited a growing army of 20,000 HOPE Corps volunteers, and helped raise average credit scores for financial case management clients more than 120 points over an average 18-month period. It currently serves more than 300 U.S. cities, as well as South Africa, Saudi Arabia, Morocco and most recently, the United Arab Emirates. Currently HOPE is focused on Project 5117, a multi-year initiative that will track and increase business role models for youth, boost credit scores for adults, and empower underserved communities, as a part of its “silver rights” mission to make free enterprise work for everyone. To learn more about Operation HOPE visitwww.operationhope.org, follow our Twitter: @operationhope, and like us on Facebook: Operation HOPE.