December 28 2011
Operation HOPE Initiates Text to Donate Campaign
New mobile giving campaign invites audience at large to make a financial gift of support; Launches in time for holiday giving
ATLANTA, GA -- Global financial dignity leader Operation HOPE launched today a fund-raising text campaign that will bring attention to the nonprofit’s financial empowerment programs and promote individual giving opportunities to a broader audience.
The drive, which will emanate from the organization’s core constituents, then be spread to the public at large, encourages participants to text “GIVEHOPE to 80077”, in doing so a $10 donation will be made to HOPE. The funds will go to support the organization’s financial literacy programs and services. In addition to raising funds, the goal of the campaign is to capture new fans, friends, and supporters.
To participate in the campaign, TEXT "GIVEHOPE" (no space) to 80077 from your cell phone and reply "YES" to the confirmation text to complete the donation process. A $10 contribution will be made to HOPE. The charges will appear on owner’s wireless bill, or be deducted from the prepaid balance. All purchases by participants must be authorized by the account holder, any message and data rates may apply.
Since 1992, the organization has taught the “language of money” and the meaning of dignity to over 600,000 students around the country through its award-winning Banking on Our Future program and served over 1.4 Million individuals and families. Through its signature programs it has helped people save their homes, improve their credit, start businesses, and rebuild their lives after disaster, or tragedy and directed and invested more than $1Billion to low and moderate income communities.