HOPE Inside is a viable and sustainable business model for future HOPE Centers nationwide. This innovative and cost-efficient strategy will allow HOPE to serve more people in more places by bringing financial empowerment and financial dignity to locations they already frequent, such as their bank or grocery store. By partnering with financial institutions, retail stores, supermarkets, local municipalities, community-based organizations and shopping centers, HOPE Inside will attract more customers and members who want to take care of their shopping, banking or other service needs and meet with HOPE counselors for their personal financial needs, all in one location.
Between 2004 and 2012, six HOPE Inside models with partners Bank of the West (Oakland, CA), Union Bank (two locations in Los Angeles, CA), US Bank (Los Angeles, CA), the City of Miami, and Martin Luther King, Jr. Historical Site (Atlanta, GA), provided financial empowerment to over 135,000 customers.
To achieve the goal of increasing credit scores to the bankable level of 700, our strategy envisions the deployment of more than 1,000 first ever bottom-up branches (empowerment centers) throughout America. “HOPE Inside Plus” are licensed branches with trained and certified bank employees who will deliver HOPE services. This plan is consistent with the long-term growth strategies of top regional and money-center banks and appreciates the under-utilized, 100,000 unit branch banking network across America. For information on how to bring a HOPE Inside location to your branch, contact Operation HOPE at (213) 891-2900.
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